Trés clever advert from trainerwear manufacturer Izumi. I love this kind of approach, take a WAY tenuous connection to your product, and use it to promote, really nice.
Wanna know three things I’d do differently?
1. “climbed into the wrong panel van” is wrong. a) it requires an American to understand it. b) “climbing into” gets away from the running, they needn’t have done so.
2. “Run like an animal” is weak, and brings us back to the norm of corporate taglines, the advert would have finished more strongly with “civic duty.”
3. No prominent logo, and Izumi’s brand recognition isn’t so strong that the little logo on the side of the muddy shoe covers it, nor does the little red version after “animal”. Never miss the opportunity to display your brand prominently.
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