Filed under: Mark Wrafter by Mark Wrafter at 11:29 pm on Thursday, December 27, 2007

It’s a delicate science: politely informing a gift-giver that their gift isn’t to your liking.

On occasion, I suppose the recipient could just shut their mouth and act pleased.

However, keeping mouth shut means Oxfam gets the sweater, and I get nothing ’til next year’s ill-conceived gift.

So I spoke up. Receipt in-hand, I’m now certain to find something I like.

Two problems befell the gift I rejected. It was black. I don’t wear black. And it was made by Wrangler.

There are certain labels I won’t wear. I won’t wear Tommy Hilfiger because someone who just franchises out his name to garment-makers doesn’t deserve any kudos, nor therefore a place on my walking-advertisement-like-body. I won’t wear Burberry because in the UK and Ireland that sends out all the wrong signals. And I won’t wear Wrangler. Why? Because, in Ireland (my homeland), in my opinion, only farmers wear them. And I’m no farmer. So, I ask you, is this opinion shared, or am I the only one who holds this belief?

4 Comments »

Comment by martapiotrowska

December 28, 2007 @ 12:01 pm

There are brands that have certain assosiations and negative conotations. We already had the Burberry talk in here, which I did not agree with and I still don’t but that maybe because I’m from a country where Burberry is still highly respected.

Anyway people like to label and the idea of wearing clothes is to show that you belong to this or that subculture, social group etc etc.

Even if people say they dress and they don’t care it still says a lot about them, no?

So if for you Wrangler is for farmers than fair enough! Although I like the argument that you do not wear black more! :)

Comment by margretgisladottir

December 28, 2007 @ 2:29 pm

your opinion is shared….

Comment by Keisha

December 31, 2007 @ 4:33 pm

I dont wear Wrangler because you can purchase it in Kmart for US$5.88. All the homegrown farmboys (hello Kentucky!) Ive have the pleasure of meeting were strictly Levis and Marlboro. Every last one of them.

Comment by Trinity

January 2, 2008 @ 10:09 am

I agree with everything except for the black! Black is always the new black for me :)

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